Brand Strategy - PPIL DIGITAL SOLUTIONS

Creating Brand Strategy

To create a differentiated Brand approach, effective strategy planning is crucial. Effective product positioning is crucial for retaining and adding value for the consumers and further maintaining a competitive edge. At PPIL Digital Solutions, our team makes an effort to know the answers to the following questions. Let’s dive into each of them to know how it helps to understand your brand’s essence:

What are your company’s vision, mission, and values?

Identify the driving force and purpose behind your product. What unique difference do you aim to create?

What is your product’s USP (Unique Selling Proposition)?

Identify what makes a customer prefer your product over those of others. Is it quality, price, features or anything else?

Who is your target audience?

It is very important to tailor your product positioning according to the demographic, psychographic and behavioral patterns of your targeted audience.

What market category does your product fit into?

Avoid a one-size-fits-all approach. Define your market category precisely. This clarity sharpens product positioning, aligns your team, and shapes customer perceptions.

Envision your product’s image: luxury, affordability, reliability, durability, or easy maintenance?

What is your unique story and voice?

Every brand carries a unique story and voice which needs to be conveyed through all its products consistently. Share your story to tell it to the world in the most efficient way.

How is your product perceived in comparison to your competitors’ products?

Identify gaps and complaints your competition is facing; analyse their positioning and the opportunities to differentiate and position your product better.

What channels do you wish to use to position your product?

Advertise through social media, collaterals, packaging etc to reach your audience.

Why is your product valuable?

Highlight the benefits your product has. Is it convenient, time-saving, low maintenance or cost-effective, with no recurring expenses, long-lasting etc?

Which product features are more impactful than others?

Figure out your brownie points to grab attention because others are not offering the same or better.

Does your product have multiple uses for the same consumer?

Uncover diverse product uses within the same customer segment. For instance, an indoor plant can enhance aesthetics or serve as an air purifier. Focus on your customers’ JTBD (Jobs To Be Done) to evaluate your product’s value.

Who are your top competitors?

Understanding our competitors is vital. Their strengths inspire us, and their weaknesses pave the way for new learning. By analyzing touchpoints, our experts align your brand’s vision, mission, and values.